First, watch this unbelievably awesome video.
Today, I had a fantastic, revelatory day on an entirely new scale for me. And legally, I may never be able to disclose exactly how it went down, but suffice it to say I am thinking about the way I choose to work in this age where everyone’s connected. Now that information is contagious, lies no longer have the power to prop up a bad business, at least not for long.
Remember Extenze? Enzyte? Superjuices that are 95% grape juice and 5% bullshit? It’s over. If you were doing those things for a living, I hope you made enough to retire. You can still lie, but they’re uncovered in hours, not years.
Of course we all want to put ourselves in the best light, but being forthright (especially mixed with a dash of humor) lets people know you don’t take yourself too seriously, and are probably trustworthy in other areas.
A few years ago, I told a job interviewer exactly how I had been recently fired, and why I deserved it. I tried to handle it with humor and grace, but on the way home, I got the sick, panicky feeling that I’d over-shared. I got a call back letting me know that everyone was talking about “the fired guy”, and I got the job.
In the case of this amazing video, it took a fan to shine a hilarious and honest light on Trader Joe’s. (Let’s see if Trader Joe’s has the chutzpah to hire this guy to do an entire series.) Let’s be our own fans and look at the experience we provide from the outside in, and share the good with the bad, as long as the bad doesn’t outweigh the good. And if it does, we’ve got problems marketing won’t fix.