The Parable of the Sushi Coupon

First of all, here’s a surefire way to conquer writer’s block; buy an iPhone. I downloaded the WordPress app, and being able to post when a thought strikes is awesome (plus the iPhone keyboard encourages brevity).

On to today’s topic.

My wife and I have been wanting to go out for sushi for many weeks, but due to the time and budget constraints of having a new baby, it’s been difficult to get out.

We’d made up our minds to go tonight, and planned to go to a nearby place that is not amazing, but a known quantity.

In the mail today, we received a flyer for a new sushi place near our house, offering 20% off any order. Two things scared me: 1) messing with an unknown, new restaurant serving raw fish, and 2) that this restaurant’s poorly-designed flyer needed to offer 20% off to draw customers.

So why did we end up at the unknown restaurant?

It wasn’t a sense of adventure. It was the 20% coupon, precisely the thing that turned me off at first. The idea of cheaper sushi compelled us there.

We werent the only ones; the place was more packed than any new restaurant I’ve seen. I doubt this new sushi place anticipated the result they got; as a marketer, I sure wouldn’t have. But in a tough economy, people don’t give up the things they want, they just look to pay less for them.

In this age of social media and “viral marketing”, it’s important to remember not to look down on the less flashy stuff.

There are lots of ways to make money in a down economy, but if you’re asking how you can help people save money on the things they’re already planning on buying, it’s not a bad start.

And the sushi was excellent.

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Brandon

Brandon's been bringing the pain via blog since '02. Word. Er... Press.